When I’m not thinking about how to position myself to be attractive to as many people (/fellow brands) as possible, I’m honestly at a loss of what to do with my time. I sort of just sit there and pray to Nike, goddess of victory, that I retain some inherent value.
Usually I’m met with a high-definition, surround sound silence, which of course is the greatest fear for all brands, to face the reality of an uninterested market and accept being a no-name-generic off-brand, one that receives zero love, likes or stars and is seen as only a means to an end.
When this happens, I try to remember the days before I knew I was a brand, before I could even speak brand (simplifying, softening, censoring my expression to seem more appealing), not to glorify the past (its own kind of branding), but to break with the expertly-curated ecru-painted mental prisons of the present.
